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Printing E-commerce Brand – Success Story

Printing E-commerce Brand

A printing brand’s growth across paid media and social.

A specialist e-commerce brand combined a long-running Meta Ads campaign with consistent social media activity. This story brings those two engagements together while keeping their reporting periods separate.

Pay-Per-ClickSocial Media
16.64xReported campaign ROAS
1–20 September 2026
203Reported campaign purchases
1–20 September 2026
1.8M+Reported social media views
Cumulative total; end date not supplied

The brief

The brand wanted advertising that generated purchases and a social presence that connected it with the printing community. The paid campaign began with modest launch-period results, while social media management focused on visibility, engagement and traffic.

Paid media results

During the first 20 days of September 2026, the campaign recorded 203 purchases and $9,576 in attributed revenue, at 16.64x ROAS. The latest reported cost per purchase was $2.83.

Reported campaign ROAS by month
Monthly reported ROASNovember and September are partial months. 26–30 Nov 2025: 1.34x, Dec 2025: 7.62x, Jan 2026: 6.32x, Feb 2026: 16.12x, Mar 2026: 10.69x, Apr 2026: 10.27x, May 2026: 10.96x, Jun 2026: 13.85x, Jul 2026: 9.96x, Aug 2026: 10.17x, 1–20 Sep 2026: 16.64x.051015201.34Nov*7.62Dec6.32Jan16.12Feb10.69Mar10.27Apr10.96May13.85Jun9.96Jul10.17Aug16.64Sep*

Recreated from the internal campaign report. * November: 26–30 November 2025; September: 1–20 September 2026. Other entries represent full months. Scroll horizontally on smaller screens.

Reported campaign ROAS
PeriodROAS
26–30 Nov 20251.34x
Dec 20257.62x
Jan 20266.32x
Feb 202616.12x
Mar 202610.69x
Apr 202610.27x
May 202610.96x
Jun 202613.85x
Jul 20269.96x
Aug 202610.17x
1–20 Sep 202616.64x

ROAS compares advertising spend with attributed purchase value. It does not represent net profit. Partial and full months are different observation windows; these figures describe the selected campaign rather than the entire account.

Building the social presence

Social media management began on 1 December 2025. The work combined consistent creative content, messaging for the printing community and ongoing optimization.

Reported social media activity
MetricReported total
Total views1.8M+
People reached514.8K+
Profile visits78.3K+
Link clicks68.8K+
Content interactions19.4K+
New followers7.3K+
Instagram views1.84M+; included within the overall view count

These are reported cumulative activity totals. The source specifies the management start date but not the report end date or paid/organic split. Views, visits and clicks are separate metrics and should not be added together or treated as completed sales.

What the work delivered

The campaign report shows stronger purchase performance in the selected September period. The separate social report records a substantial audience and tens of thousands of visits and link clicks. Those social actions are not added to the campaign’s purchase totals.

One client. Two documented views of performance.

Paid results use a defined campaign period. Social results use the cumulative totals provided in the social report.

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Source: Internal advertising report and social media success report. Client names and identifying details are withheld. Reported results describe the documented engagement and do not guarantee future performance.

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